MY MAKEUP JOURNEY

A Sister’s Love, A Lifelong Calling

Growing up, my sister Jessica and I were inseparable. We’d get lost countless afternoons in our childhood bedrooms, transforming each other with hair and makeup. We’d pose, laugh and create, never realizing those silly moments of play would lead me here.

In 2013, when Jessica asked me to do her makeup for her wedding, it was more than just an honor, it was a full-circle moment. Out of everyone she could have chosen, she believed in and trusted me to be the one to make her feel her most beautiful on the most important day of her life!

As I carefully applied each product, ensuring every detail was just right, I wasn’t just doing makeup— I was stepping into a role I had unknowingly been preparing for. All because of Jessica’s encouragement, bridal beauty became my passion. I haven’t looked back since.

Elegant black background with white cursive text saying "jo Cassandra".
Reflected image of a smiling woman with long blonde hair and a young girl, both with light skin, seen through the window of a washing machine
A woman with blonde hair getting makeup applied by a makeup artist.

My Favorite Things

  • Two people in a kayak smiling on a water body with trees in the background.

    Kayaking with my son Trey, floating out on the water is my favorite place to unwind

  • Person walking on a sandy desert dune under a blue sky with clouds.

    Exploring Northern Michigan! Silver Lake & Sleeping Bear are fun to see

  • Five women standing together in front of a wall with a neon sign that reads 'The Best Gal.' They are dressed in various stylish outfits and are smiling at the camera. One woman is holding a drink.

    Connecting with women in my industry

  • Person taking a selfie on a rocky hill with a forested landscape and a lake in the background.

    The Porcupine Mountains, check out Mirror Lake Trail

  • Close-up of a pastel drawing of two foxes snuggling with eyes closed, showcasing detailed fur textures and warm colors.

    Creating Oil Pastel Art, it is so fun to blend the colors and watch it come to life

  • Scenic lake with dock, surrounded by trees and clear blue sky.

    Hanging out at the lake and finding fun swimming locations

  • Two people taking a selfie indoors, one with curly hair and face paint, wearing a black jacket with a red hood, and the other with straight hair, wearing a white sweater with rainbow stripes.

    Attending Anime Conventions, I love seeing the cosplay

  • Two people smiling, wearing winter clothing and beanies, standing outside at night with a snow machine in the background.

    Skiing will get me out of hibernation!

  • Half Baked Harvest cookbook by Tieghan Gerard on a table with sunflowers in the background.

    Trying New Recipes! You guys have to try Half Baked Harvest recipes

My Favorite Products

"My approach to makeup is simple: to create an effortless look that feels like you. I believe in open communication for an stress-free experience. I want to enhance your natural beauty & create a look that feels unforgettable!"